So, you’ve designed and made your clothing collection, but now what do you do? The next step is marketing. Not everyone has a background in marketing, which is why we’re here to give you 5 handy tips to market your clothing collection on social media.
1. Think about which social media platforms are the best for your target audience? Considering the best marketing channels for your target audience is crucial to making sure you reach the right consumers. For instance, according to Statista as of April 2019 only 13% of people worldwide over the age of 45 use Instagram. So, if you’re targeting people over the age of 45 then Instagram may not be the most effective. Each social media platform has a different purpose and targets different people:
- Instagram is a great platform to share photos, especially behind-the-scenes content, which is very useful to engage your audience and encourage them to learn more about your business - Twitter is a place to see what’s happening and humanise your brand by posting relevant tweets that coincide with your image and create a voice for your brand - LinkedIn is useful for businesses and professionals to connect, meaning you can recruit and find talent easily or even collaborate with other businesses - Facebook can help increase traffic to your website through targeted ads and is a great platform to provide customer support. Customers can easily get in contact with you on Facebook Messenger and the easier it is for a customer to contact you, the more likely they will become a loyal customer.
2. Brand image is essential. When thinking about marketing, it’s important to have a consistent and clear brand image. This involves using the same colours, logos, symbols and slogans across all social media platforms. The main goal is for consumers to recognise your brand which then gains credibility. For instance, on Instagram everything is very visual so have a set colour theme for your grid and story highlights icons. Using the same filter when editing photos also enables you to create a seamless visual experience.
3. Get your audience involved through hashtags and competitions. Hashtags are a great way to create a surge amongst social media and creating your own brand hashtag is even better. Competitions are also a great move to increase brand awareness and offer customers with a chance to win a prize. So it’s a win win for everyone.
4. Get influencers and bloggers on board. Nowadays consumers are looking to influencers and bloggers to tell them what products are worth purchasing and what’s not. People are more willing to buy a product that has been tried and tested by others, from which they
receive a more personal and real-life review. Thanks to social media it’s not that hard to get into contact with bloggers and influencers. You could send them a message directly or send some samples of your collection to their PO box. Make sure to provide them with details about your brand and even ask them to create an outfit post tagging your company and writing an honest (but positive) review.
5. Engage with your target audience on a regular basis. The most beneficial way to engage consumers is posting and sharing content daily, through posts and stories. But what if you don’t have the time to post daily? Thankfully there are great apps that enable you to schedule posts in advance and organise your social media. Here are a few of our personal favourites:
- Later – is a visual planner and social media scheduler for Instagram that allows you to schedule posts, stories and write captions. They also share handy tips on their blog about - Hootsuite – is a social media management system that enables you to manage all your social media platforms in one place, including Facebook, Twitter, Instagram and LinkedIn. They even have a 30-day free trial so you can have a little play around and see what it’s all about. Click here to find out more.
These are just a few tips and tricks to marketing your clothing collection, but it’s important to remember that these methods can vary depending on your business and what you want to achieve. Marketing your business is a process that takes time and sometimes you have to trial things out before you find what really suits your brand. Don’t be afraid to try new things and remember nothing is a mistake, it’s a chance to learn and grow.