4 ways to convert followers to sales

How do you convert your social media followers into customers? Here's 4 ways to gain sales from your social media accounts.


  1. Make it easy for them to buy - include a CTA (call to action) in every post with a website/product tag to make your posts shoppable. Also make sure the link in your bio takes the customer straight to where you want them to be on your website. The less clicks the better

  2. Start a conversation - social media is a dialogue not a monologue. Talk to your users directly, ask them questions and interact with their accounts. The more you interact, the better chance of engagement and sales you'll receive

  3. Exclusive offers/discounts - offer exclusive sales/discount codes to your social media followers, e.g. INSTA10 for your Instagram followers and FACEBOOK10 for your Facebook followers. So if someone uses the code INSTA10 you know they are a follower from your Instagram account

  4. Promote your services - free delivery, free returns, worldwide shipping are all important services to communicate to your potential customers. Promote and highlight the key benefits of using your service. Include them in your bio on Instagram and pin a post highlighting these benefits on Facebook so it appears at the top of your profile feed

Do you want to create your own clothing collection and need help marketing it? At VHA, we can help design and manufacture your garments and give you some initial marketing tips and guidance. Contact us today for more information.